Short intro of Mumbai Last Stage
Indian & Italian design projects
What’s next together
The project “Hospitality the Versatility of Italian Design” a cultural and commercial exchange focused on the furniture design industries of both countries, concluding its tour with an exhibition running in Mumbai from 31 march to 6 April 2009 at the historic Sir JJ College of Architecture. The goal of the project was to inform Italian Design producers about the needs of and opportunities present with the developing Indian market. An jury of 60 of India’s leading design professionals (architects, professors, designers, producers, agents, distributors etc.) identified over 1000 products of ‘Italian Design’ that they believed were best suited to the Indian market.
An initiative designed to provoke reflection on and discussion about a new approach to the market, taking account of key cultural values which are at the heart of daily life. A project which hopes to create a positive cycle of understanding and exchange which might give rise to new opportunities even in a global economic climate which has undergone great change.
The 100 pieces selected by the Indian jury formed the basis of an exhibition tour together with a series of work-shops and lectures. The exhibition has been staged in Bangalore, Delhi, Ahmedabad, Pune and will return to Mumbai with a special ‘press presentation’ in March 2008.
The design of the exhibition setting for the Hospitality tour was created by IDLAB, a creative laboratory based within JJ College, a permanent structure created between Italy and India in line with the objectives as listed above. The exhibition design, realised in collaboration with FABINDIA, was created through the team work of Italian designers and designers and students from India.
Alongside the week-long exhibition in Mumbai a series of events designed to stimulate Exchange and dialogue, beginning with a media reception and continuing with round table discussions and lectures involving design professionals and institutions from both countries. A chance to express points of views but above all, to identify ideas and initiatives which might facilitate future collaborations.
A detailed program of the events, the press releases and further information relating to Hospitality are available online at
www.idamilano.com - section: india projects.
View Invitation in PDF